S. Alex Ruthmann is Associate Professor of Music Education and Music Technology at NYU Steinhardt, and Associate Professor of Interactive Media and Business at NYU Shanghai where he teaches courses at the intersection of music, education, technology, design and entrepreneurship. Alex leads the NYU Music Experience Design Lab (MusEDLab.org), which researches and co-designs new technologies and experiences for music making, learning and engagement with youth, school, community, and industry partners. He serves as an affiliate faculty at NYU Shanghai's Program on Creativity and Innovation and NYU Steinhardt's Digital Media Design for Learning programs. At New York University Ruthmann co-developed the Play With Your Music MOOC in collaboration with the MIT Media Lab and P2PU. He works collaboratively with student and faculty researchers in the NYU Music and Audio Research Lab on applying user and experience design methods to music technology applications. He is PI of a new research lab on Sustainable Entrepreneurship in the Performing Arts funded by the US National Endowment for the Arts.